SOCIAL
FAN ACQUISITION
VIDEO
STOP MOTION
MICROSITE
FLAVOR PAGE – OCTOBER
LorAnn Oils
The LorAnn Oils One Flavor Five Ways Campaign was created in the effort to increase online store traffic. This unique campaign showcases the vast line of flavors LorAnn Oils offers. A flavor is featured each month and used in five creative recipes. Six social posts a month drive traffic to the microsite, where users can download or pin recipes, watch recipe videos, and shop the flavors. Results Monthly traffic increased by 29% Post engagement increased by 412% Social reach increased by 574% Awards 2019 IAC Best Food Industry Social Media Campaign 2019 IAC Best Food Industry Website 2018 IAC Best Food Industry Social Media Campaign 2018 IAC Best Food Industry Website 2018 Mobile WebAwards Best Food Industry Mobile Website